adNet is a division of MediaWhiz Holdings, LLC. MediaWhiz is a leading online performance marketing company. Founded in 2001, MediaWhiz has emerged as a market leader in lead generation, affiliate marketing, email marketing, and other online media services. The company has been featured twice as one of the fastest growing companies in the U.S. by Entrepreneur magazine.

With a management team consisting of pioneers in the online space and ad network veterans, the adNet foundation consists of extensive media expertise which fuels our innovative approach.

In August 2005, Lake Capital made a strategic investment in MediaWhiz Holdings, LLC. The MediaWhiz team and Lake Capital seek to enhance the company's service offerings and client relationships through organic growth initiatives and select acquisitions of complementary companies in the interactive marketing industry.

Lake Capital has produced a superior investment track record combined with entrepreneurial experience and operational expertise in addition to the traditional private equity capabilities of merger & acquisition and financial structuring. Lake Capital currently manages more than $800MM in equity commitments with their principals having decades of experience in creating, leading, and managing successful service-based companies.